Can you believe that TikTok started as a platform to share short videos for fun?

Look at its success now.

TikTok has become a platform through which brands can earn money by growing their presence with trendy content, influencer collaborations, and even use it as an advertising platform.

However, it is often underestimated due to its demographics leaning toward the younger age groups. But, companies that fall for this data are missing several potential leads since TikTok has the highest engagement among the social media platforms. Do make sure you have a reliable Internet Service Provider (ISP) such as Cox internet, before you start. You need a good connection so that you can easily edit and post videos, create schedules and do your market research.

So to help you take advantage of the potential of TikTok, we have put together a list of strategies so that you can effectively use TikTok to your advantage.

Do: Show Authenticity

TikTok has the aim of creating a user-engaging experience and entertainment and so marketers need to keep this in mind. It is important for brands to realize that when they join TikTok they become a part of a community, so the traditional methods of advertising are not applicable to this platform.

TikTok has become a trailblazer for people posting authentic unfiltered, genuine content, and so brands have to hold themselves to the same level. The content and ads posted on TikTok by brands have to be different from that on their other platforms to showcase their authenticity and keep things light.

Don’t: Try too hard

It is suggested to not go for strong marketing strategies when using TikTok.

Often the biggest mistakes brands make when using TikTok is putting it in the same category as Instagram and using polished and overly produced content. The very nature of TikTok is originality and unedited content, so avoid using it as a sales platform. The brands that market on TikTok successfully are those that use their accounts or collaborate with relevant creators to build buzz and create a community. The products featured in their videos are then seamlessly integrated into the content based on ongoing trends and account history.

Do: Humor sells more

Your brand personality will be the key to building a strong presence on TikTok. And humor is the support you need to create an engaging personality. If your content is uninspiring, bland, and devoid of energy or fun your audience will simply scroll past.

You don’t have to hire or become comedians or create excessive stunts to grab attention. However, you will have to incorporate your own personality with some sense of humor so it integrates organically. Sarcastic comments, video outtakes, or relevant jokes and puns can go a long way.

Don’t: Forget the comments

TikTok comments are not like regular social media comments; they have the potential to be your greatest asset. Not only do you need to respond to questions and comments but you should also like and comment on other relevant or popular TikTok accounts. Additionally, check for compliments, questions or complaints, and make sure your customers can see that they are valued.

Moreover, if the answer to any question seems interesting or something that can help to highlight your brand further, then consider creating a video reply. The response will be automatically inserted into the original comment thereby giving increased exposure to both.

Do: Make use of Trends

While the trends keep on changing rapidly, keeping up with these trends is crucial. Jumping on the bandwagon is a great way to connect with users of your company, and create a creative and playful brand image.

Trends can be followed in the form of hashtags challenges, TikTok dances, or viral jokes. This will not only bring more people to your page but will also make your content visible to a wider audience.

Don’t: Forget to Add Captions

If you plan on using voiceovers in your video make sure to add transcriptions and closed captions. This adds an element of diversity inclusion as well. Many people watch TikTok without turning on sound, and if your video has subtitles, they can swipe to find them.

Subtitles also make your videos available to those who are deaf or hard of hearing. All of this ensures that your video gets more views and reaches a wider audience.

Do: Collaborate with creators

Using partnerships is a great way to reach a wider audience. This is often achieved through influencer marketing. When trusted creators champion your brand, their followers will recognize you.

To collaborate with influencers, first, find relevant content on TikTok and shortlist the TikTokers you think are right for your business. If you find an influencer that you think would be a good fit for you, send them a message to let them know you are interested in working with them.

 Conclusion

In this influx of great content, it is not easy to get on TikTok or just grab attention for your video. Competition for clicks and views is fierce as we all compete for that screen attention, whether you’re an individual or a company. Therefore, if you had no idea how to get started on the popular platform, we hope our above-mentioned tips and tricks to help you make your presence known on TikTok.